When working on client projects, e-mail delivery is a primary concern. Most of my clients (most people in general I assume) use e-mail quite extensively for lead generation on their site.
Making sure e-mails are correctly delivered is crucial. Unfortunately, the basic way e-mails are sent out with website is quite unreliable. The common function used in PHP for instance is
mail(). As a WordPress specialist, I very often work with its WordPress wrapper
What this function does is send the e-mails using the hosting server itself. This is very dangerous, especially when using shared hosting. Poor delivery and blacklisting are the two major risks.
Email Delivery Services
I’m not going to list all the reasons why you shouldn’t use a hosting server to send out e-mails. I’m just going to say that it is more than recommended to use a dedicated e-mail delivery service. There are plenty available. Mandrill, MailGun, SendGrid, MailJet…
For all the small clients I’ve been working with, I’ve always used Mandrill (made by MailChimp). They offered a pretty nice free plan that was more than enough for small businesses. However, they stopped this free plan not long ago.
As I was working on yet another small business’s site, I turned towards MailGun. It also is a well made delivery service. However, I encountered one problem when trying to validate the domain (mandatory to start using the service).
MailGun & NameCheap
I am a huge fan of NameCheap for domains management. Their prices are really good, and the support has always been outstanding for me.
Validating your domain on MailGun using NameCheap is not exactly done as described in MailGun documentation. I’ve been able to figure out how to make this work after a bit of research.
You’re asked by MailGun to add an SPF and a DKIM record to your domain hosts. You can Google that around if you don’t know what it is. Instead of just copy/pasting the records as MailGun shows them, here is what you wanna do.
With NameCheap, the SPF record should NOT contain the domain name as the host, but
@ instead (which is basically a shorthand for your domain name).
The SPF record in NameCheap should look like this (the pattern is host | value | record type):
@ | v=spf1 include:mailgun.org ~all | TXT Record
If the SPF won’t validate, you can check it with MXToolbox: http://mxtoolbox.com/SuperTool.aspx?action=mx:YOURDOMAIN.COM&run=toolpage
If it shows the correct SPF record, then just wait. If not, check your settings again.
Regarding the DKIM record, two things need to be changed.
First of all, the host should NOT contain your domain name. It should simply be
Second of all, you want to add the DKIM version at the beginning of the value:
v=DKIM1. Your record should look something like that (again: host | value | record type):
pic._domainkey | v=DKIM1; k=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBVxKp59mzTBGjleRsxzLg0ESZcDRQSgwwBiUtsllnYNvGZRJbdyfe4rxpoi0+yQvetgrthyA3j2OMpI3IKzo5mFoKBO11wgS5mM8ryjkLCeQtyjtyU02LIDVTfxYY66WOavBvp/PiY+2erWnxqmW0QDB+HNLIaE+JV0dhp85vhxFWQIDAQAB | TXT Record
If the DKIM won’t validate, you can check it with MXToolbox: http://mxtoolbox.com/SuperTool.aspx?action=dkim:YOURDOMAIN.COM:DOMAINKEY&run=toolpage#
When replacing DOMAINKEY, use the part that’s before
_domainkey and don’t include any
If it shows the correct DKIM record, then just wait. If not, check your settings again.