When working on client projects, e-mail delivery is a primary concern. Most of my clients (most people in general I assume) use e-mail quite extensively for lead generation on their site.
Making sure e-mails are correctly delivered is crucial. Unfortunately, the basic way e-mails are sent out with website is quite unreliable. The common function used in PHP for instance is
mail(). As a WordPress specialist, I very often work with its WordPress wrapper
What this function does is send the e-mails using the hosting server itself. This is very dangerous, especially when using shared hosting. Poor delivery and blacklisting are the two major risks.
Email Delivery Services
I’m not going to list all the reasons why you shouldn’t use a hosting server to send out e-mails. I’m just going to say that it is more than recommended to use a dedicated e-mail delivery service. There are plenty available. Mandrill, MailGun, SendGrid, MailJet…
For all the small clients I’ve been working with, I’ve always used Mandrill (made by MailChimp). They offered a pretty nice free plan that was more than enough for small businesses. However, […]